THIS WEEK IN THEATRE NEWS:
from Howlround
Five Ways to Maximize Your Theatre’s Social Media Presence
by Trevor Boffone
From the article:
As a content creator and a social media manager for theatre companies, I have experienced firsthand how social media can be a radical site for theatre companies to engage with audiences. While ticket prices continue to skyrocket and theatre companies struggle to fill seats, social media—especially video content—can reach thousands of viewers. Algorithms help content reach a company’s target demographic, which can create a sense of belonging. Social media is a vital asset that theatre companies and productions can harness to attract audience members and build community around the theatre’s culture. Social media platforms such as TikTok, Instagram, Twitter (do I have to call it X?), and Facebook give theatres “free” tools to promote their work and find offline success. The possibilities are endless.
Have you read an interesting article about theatre recently? Send it to me! pioneervalleytheatre@gmail.com
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