THIS WEEK IN THEATRE NEWS:
from Howlround
Don't Depend on Ticket Sales
by Seth Lepore
From the article: Unless you have an excellent publicist, eye-catching advertisements in daily and weekly papers, and a solid marketing campaign, you cannot rely on a specific number of ticket sales for your shows. Don't worry—most of us can't afford what it takes to guarantee that the house will be at least 75 percent full every time we step onto the stage.
I've had shows in locations where I had previously been really successful, but when I duplicated what worked—previews in multiple papers, interviews on radio shows, and a ton of interest—I still ended up looking through the curtain and wondering why there were only thirty people in the house rather than the eighty that were usually there.
Have you read an interesting article about theatre recently? Send it to me! pioneervalleytheatre@gmail.com
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