THIS WEEK IN THEATRE NEWS:
from Howlround
All We Need Is Audience Development?
by Goran Tomka
From the article:
The audience question is haunting the world of arts. A question without answer, a troublesome relation, a world unexplored. How do they feel? Why do they come? What do they think? Flocks of critics, philosophers, researchers, and producers have looked for an answer for millennia, producing numerous insights and theories that were only to be displaced by new ones. But the desire to capture the essence of audience behavior is as strong as ever. Welcome to audience development—the newest attempt at capturing and influencing audience behavior. It has come to dominate a broad landscape of audience-related theories and practices across the world. Promoted, funded, and celebrated by numerous foundations, national agencies, ministries, and directorates, audience development has been eagerly celebrated. But what is it, exactly?
Have you read an interesting article about theatre recently? Send it to me! pioneervalleytheatre@gmail.com
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